Social entrepreneurship can be seen by the contribution of business opportunity and value-added for surrounding community. In the context of SME cluster, the implementation is more likely to be found in kampong area, which has high level of kinship system. This makes the implementation of local entrepreneurship in some cases potentially forms the creative kampong through the diffusion of business innovation. This research describes how the social entrepreneurship is capable of forming the characteristics of creative kampong by taking the study area in Semarang City. Through cluster business approach, the result of this research shows the entrepreneurship transformation in becoming social entrepreneurship, along with the development of kampong to become creative kampong by the role of social entrepreneurship. This entrepreneurship transformation occurs because of the stimulation from absorbed innovation transfer by the community massively. The implementation of local entrepreneurship has indeed influenced the characteristics of kampong and in some extents is able to create the identity of creative kampong in Semarang City.

Kata kunci: Kewirausahaan sosial, kampung kota, pariwisata